Post by ruhaimaromana22 on Nov 2, 2024 4:44:21 GMT -5
B2B marketing strategies focus on helping a company sell and make its products and services known to another company.
When we talk about a B2B (business to business) marketing strategy , we are referring to a strategy aimed at selling products and services between companies. In other words, the buyer is not a consumer, as is the case in B2C (business to consumer) marketing.
Because we are focused on marketing aimed at social media marketing service companies, it is wrong to think that we cannot work on an effective B2B marketing strategy. B2B businesses need to digitalize their communication in order not to be left behind. B2B digital marketing has differentiating characteristics and it is important to take this into account when setting objectives and planning campaigns.
How to talk to companies in a digital way?
Previously, companies focused their efforts on communicating their services or products with other companies in a physical way. That is, they focused on fairs, seminars, congresses or other similar events.
While these events are effective, an email marketing campaign or running a LinkedIn campaign can also be very effective, and in some cases even cost-effective. For B2B email marketing campaigns to be effective, you need to reach out to the right people and take into account the specific needs of the company.
Nowadays, social media pages and networks are the digital showcase of your business . When companies do business or collaborate with another company, they link up. Before doing this, companies tend to study the other company well, looking at aspects such as:
Presence on various social networks and website.
Most potential customers visit the website or one of the social networks of potential suppliers before deciding to contact them for some kind of collaboration or business together. This is why your company must implement good use of social networks. Our website and social networks must be organized and intuitive, so that the client can be guided to want to contact us through a CTA .
In addition, our site must be mobile-friendly , that is, it must be designed to offer a positive experience to users. If this is not enough reason to make sure you have a good web design, Google's algorithm penalizes web pages that are not mobile-friendly and this penalizes the views of the same.
Digital reputation, to review the general image we convey to suppliers, end consumers, partners, and society in general.
Your company's digital reputation can either attract or repel companies you want to connect with. Make sure you take care of your digital presence:
Creating quality content
Using language appropriate to your audience
Taking care of your spelling
Using high quality images
Respond to your audience's messages on time
Foundations, values and philosophy, to see if we are compatible with them.
Make sure your company's shared values and philosophy are clearly visible and easy to find on its website. Some companies highly value working with a company that shares their values.
Recommendations for building a good B2B marketing strategy
Create a buyer persona
Before you start creating content for your social media or website, it is of utmost importance to have your target customer or buyer persona well defined. How can we create a buyer persona? In order to create our buyer persona, we must use our imagination to create one or more characters.
Defining buyer personas is a process where we create a complete story. It is not enough to just know their job position and what type of company they work for. The more information we have, the better. We must define tastes, residence, hobbies, among other aspects. With all this information, it will be easier to create content that attracts your potential clients and awakens their interest in working with your company.
When we talk about a B2B (business to business) marketing strategy , we are referring to a strategy aimed at selling products and services between companies. In other words, the buyer is not a consumer, as is the case in B2C (business to consumer) marketing.
Because we are focused on marketing aimed at social media marketing service companies, it is wrong to think that we cannot work on an effective B2B marketing strategy. B2B businesses need to digitalize their communication in order not to be left behind. B2B digital marketing has differentiating characteristics and it is important to take this into account when setting objectives and planning campaigns.
How to talk to companies in a digital way?
Previously, companies focused their efforts on communicating their services or products with other companies in a physical way. That is, they focused on fairs, seminars, congresses or other similar events.
While these events are effective, an email marketing campaign or running a LinkedIn campaign can also be very effective, and in some cases even cost-effective. For B2B email marketing campaigns to be effective, you need to reach out to the right people and take into account the specific needs of the company.
Nowadays, social media pages and networks are the digital showcase of your business . When companies do business or collaborate with another company, they link up. Before doing this, companies tend to study the other company well, looking at aspects such as:
Presence on various social networks and website.
Most potential customers visit the website or one of the social networks of potential suppliers before deciding to contact them for some kind of collaboration or business together. This is why your company must implement good use of social networks. Our website and social networks must be organized and intuitive, so that the client can be guided to want to contact us through a CTA .
In addition, our site must be mobile-friendly , that is, it must be designed to offer a positive experience to users. If this is not enough reason to make sure you have a good web design, Google's algorithm penalizes web pages that are not mobile-friendly and this penalizes the views of the same.
Digital reputation, to review the general image we convey to suppliers, end consumers, partners, and society in general.
Your company's digital reputation can either attract or repel companies you want to connect with. Make sure you take care of your digital presence:
Creating quality content
Using language appropriate to your audience
Taking care of your spelling
Using high quality images
Respond to your audience's messages on time
Foundations, values and philosophy, to see if we are compatible with them.
Make sure your company's shared values and philosophy are clearly visible and easy to find on its website. Some companies highly value working with a company that shares their values.
Recommendations for building a good B2B marketing strategy
Create a buyer persona
Before you start creating content for your social media or website, it is of utmost importance to have your target customer or buyer persona well defined. How can we create a buyer persona? In order to create our buyer persona, we must use our imagination to create one or more characters.
Defining buyer personas is a process where we create a complete story. It is not enough to just know their job position and what type of company they work for. The more information we have, the better. We must define tastes, residence, hobbies, among other aspects. With all this information, it will be easier to create content that attracts your potential clients and awakens their interest in working with your company.