Post by sinthiya007 on Nov 2, 2024 23:18:29 GMT -5
Today, I invite you to discover the testimony of one of our partners, Sylvain Gillet from the Sowaycom agency . He makes full use of the various features of SPREAD, which he puts at the service of his e-commerce clients. And what's more, he had some good ideas for Christmas. It was well worth a little focus!
One goal: to develop sales
Sowaycom is an agency whose goal is, on the one hand, to develop online sales but also to animate the web communities of its clients, mainly e-retailers positioned in the agri-food sector. So when we met at the Shake trade show in Marseille, it goes without saying that we hit it off pretty well!
It came at the right time, because I was really looking for something very pragmatic to help develop e-retailers' sales.
Quantitative vs. Qualitative
Initially, Sylvain Gillet establishes a year-round schedule with his clients. Depending on the major chestnuts, of course, but also on events specific to their sector of activity. Thus, he articulates the different marketing operations according to the previously defined objectives: acquisition, turnover, or even brand image. However, and this is why we like this agency's approach, it does not make animation its hobbyhorse. Far from advocating quantity, it is the quality of the relationship with the existing customer base that takes precedence. One of his clients in particular tried the experiment, and it's rather dreamy:
In July he decided to stop doing Adwords to work with me. He had a drop in traffic on his site, obviously, but he made +120% in turnover between August 2014 and August 2015. And we only worked on his clientele.
Customer knowledge as a starting point
Yes, that's where the strength of the Sowaycom agency lies. Noticing that som e-retailers on page seo service didn't have the time to look even into the back office of their website, it went without saying that they also didn't have the opportunity to study their customer community.
Now, by using SPREAD, Sowaycom collects a lot of data on the latter. This is the real starting point of its approach. Because subsequently, the objective is to set up everything that is likely to significantly increase the turnover of the site: analysis of customers and prospects, segmentation of the base, setting up scenarios . When I told you that Sowaycom used SPREAD thoroughly, do you believe me now?
Moreover, when some clients tell him that they need to buy email databases to find prospects, or when others still have doubts before their first marketing operation, his response has the merit of being clear:
I always tell them: “Segmentation works, trust me!” And it does indeed work.
Two clever examples for Christmas
For Christmas, Sowaycom did not organize an advent calendar. It tried other mechanics that were also very interesting. Here are two examples that should speak to you.
The media vote of a producer of fine wines
First example of intelligent contextualization: for the shop of a vineyard offering various grands crus, Sowaycom organized a media vote on a selection of different wines in November. Participants choose their favorite bottle, which, once again, will allow the producer to collect relevant data on the preferences of its customers (white, red, year, etc.) which it can then reuse to push more personalized offers.
And, the cherry on the cake, at the end of the votes, a draw will be held to determine five winners who will win a magnum of the vintage of their choice, to share during the holidays. Rather motivating, isn't it? Personally, I would rather go for a... ok, I digress. Excuse me.
One goal: to develop sales
Sowaycom is an agency whose goal is, on the one hand, to develop online sales but also to animate the web communities of its clients, mainly e-retailers positioned in the agri-food sector. So when we met at the Shake trade show in Marseille, it goes without saying that we hit it off pretty well!
It came at the right time, because I was really looking for something very pragmatic to help develop e-retailers' sales.
Quantitative vs. Qualitative
Initially, Sylvain Gillet establishes a year-round schedule with his clients. Depending on the major chestnuts, of course, but also on events specific to their sector of activity. Thus, he articulates the different marketing operations according to the previously defined objectives: acquisition, turnover, or even brand image. However, and this is why we like this agency's approach, it does not make animation its hobbyhorse. Far from advocating quantity, it is the quality of the relationship with the existing customer base that takes precedence. One of his clients in particular tried the experiment, and it's rather dreamy:
In July he decided to stop doing Adwords to work with me. He had a drop in traffic on his site, obviously, but he made +120% in turnover between August 2014 and August 2015. And we only worked on his clientele.
Customer knowledge as a starting point
Yes, that's where the strength of the Sowaycom agency lies. Noticing that som e-retailers on page seo service didn't have the time to look even into the back office of their website, it went without saying that they also didn't have the opportunity to study their customer community.
Now, by using SPREAD, Sowaycom collects a lot of data on the latter. This is the real starting point of its approach. Because subsequently, the objective is to set up everything that is likely to significantly increase the turnover of the site: analysis of customers and prospects, segmentation of the base, setting up scenarios . When I told you that Sowaycom used SPREAD thoroughly, do you believe me now?
Moreover, when some clients tell him that they need to buy email databases to find prospects, or when others still have doubts before their first marketing operation, his response has the merit of being clear:
I always tell them: “Segmentation works, trust me!” And it does indeed work.
Two clever examples for Christmas
For Christmas, Sowaycom did not organize an advent calendar. It tried other mechanics that were also very interesting. Here are two examples that should speak to you.
The media vote of a producer of fine wines
First example of intelligent contextualization: for the shop of a vineyard offering various grands crus, Sowaycom organized a media vote on a selection of different wines in November. Participants choose their favorite bottle, which, once again, will allow the producer to collect relevant data on the preferences of its customers (white, red, year, etc.) which it can then reuse to push more personalized offers.
And, the cherry on the cake, at the end of the votes, a draw will be held to determine five winners who will win a magnum of the vintage of their choice, to share during the holidays. Rather motivating, isn't it? Personally, I would rather go for a... ok, I digress. Excuse me.